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A strategic plan provides a comprehensive framework that ensures that the priorities set by the City Council are clear to all employees, that goals are laid out that respond to priorities, that objectives are achieved that meet the goals, and that city government is accountable for meeting community needs. 

The development of a strategic plan is a disciplined process that requires input from all levels in the organization as well as stakeholders within the community.  The City Council met in a series of eleven meetings and workshops throughout 2018 and early 2019, all of which were open to the public, and adopted the Strategic Plan on January 15, 2019.

Strategic Plan FY 18/19 -  FY 20/21

The Strategic Plan includes the following Mission, Vision, Core Values and Five Goals:


Provide excellent services to enrich the quality of life within the community.


Novato will be the most vibrant, inclusive and sustainable community with a welcoming atmosphere in which to live, work, learn, shop, play and visit.

Core Values

Equity and Fairness, Respect for All, Honesty, Integrity and Ethical Behavior, Open Government, Community Engagement, Excellent Customer Service and Work Ethics, Fiscal Responsibility, Cooperation and Collaboration and Stewardship of all our Resources

Goal 1: Living Well, Together

Support facilities and design programs and services that create a healthy, caring, and interconnected community that is safe and secure.

 OUTCOME: A safe, livable, thriving, informed and involved  community where people care for one another, strive to bridge differences and people aim to be active and healthy.

Goal 2: Great Places

Create inviting natural and built places and spaces for contemplation, play, arts, and connection while celebrating our diverse community.

OUTCOME: Great places that encourage community pride and interaction, captivate the imagination, and offer tranquility.

Goal 3: Economic Vitality

Encourage a thriving business environment, becoming a hub of economic activity and innovation, with a focus on high-paying industries, a vibrant downtown, and a healthy economy.

OUTCOME: A climate where business flourishes and grows, that attracts visitors, where residents can do business, work, and shop, and the City has the resources it needs to provide the services our community desires.

Goal 4: Environmental Stewardship

Preserve, protect and enhance Novato’s unique environment, now and for future generations, and model best sustainability practices for the community.

OUTCOME: An engaged City that is actively working together to reduce climate impacts and adapting to the local consequences of climate change. Reduced greenhouse gas emissions and resource use, and increased awareness of our collective impact on the natural world.

Goal 5: A City that Works

Know, understand, and respond to the community we serve, engage our residents, and provide valued services promptly, professionally and with a passion.

OUTCOME: A respected and valued City organization that is efficient and collaborative, promotes community involvement and is proactive, responsible, transparent and ethical.


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