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City Satisfaction Surveys

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2015 Community Survey-Godbe 

In early 2015, the City contracted with Godbe Research to perform a community satisfaction and priorities survey of Novato residents. A total of 404 residents participated in the phone survey. The results of the survey were presented to the City Council on March 17, 2015. The complete results can be found here.


  • Ninety-three percent of respondents rated the quality of like in Novato as "excellent" or "good"
  • Seventy-nine percent of survey respondents said they were satisfied with the job the City is doing to provide services 
  • A majority of respondents identified the following services as priorities-9-1-1 emergency response and other public safety services, maintaining roads and repairing potholes and attracting and retaining local businesses

2013 Community Survey

In March 2013, the City contracted with the International City Management Association (ICMA) to utilize their National Citizens Survey (NCS) to survey Novato residents. Surveys were sent to a randomly-selected sample of 3,000 households in Novato. Residents were able to complete the survey in a written format or online. A total of 825 completed surveys were returned yielding an overall response rate of 28%.

The survey results were presented to the City Council on July 18,2013.



Full-Report of Results    

This report includes the executive summary, survey background and methodology, benchmark comparisons and the narrative of the results.

Benchmark Report #1

Results of the survey were benchmarked with to 400 Cities nationwide who have participated in the National Citizen's Survey and 17 Cities with with populations between 35,000-65,000 and median household incomes between $68,000 and $88,0000  

Benchmark Report #2

Results of the survey were benchmarked with California Cities with populations between 35,000 and 65,000.

Open-ended Question

The survey asked residents to "Indicate the top three City Services Novato should improve, restore or add in the next five years." This report contains the verbatim answers from respondents.

Demographic Crosstabulation

Results were analyzed against length of residency, household income, race/ethnicity and age.

Geographic Crosstabulation

The City was divided into five subareas and results were anazyled amoung these areas to understand residents' opinions based location of residence.

Supplemental Web-survey

After the results of the mailed-survey (sent to a randomly-selected sample of 3,000 residents) were collected, the supplemental web-survey was made available on the City of Novato website. The results are not statistically significant.



  •  The overall quality of life in Novato was rated "good" or "excellent" by 87% of respondents
  •  Three characteristics receiving the most favorable ratings were overall natural environment, ease of car travel and ease of walking
  • Three characteristics receiving the least favorable ratings were availability of affordable quality housing, opportunities to attended cultural events and employment opportunities
  • In the last 12 months, 56% of respondents visited the City of Novato website
  • 74% of respondents rated their overall impression of City employees as "good" or "excellent"


2010 Godbe Voter Survey

Five-hundred registered voters were surveyed by phone to assess support for a potential revenue measure to maintain City services, prioritize a list of City services and facilities that voters perceived as important to maintain with funds generated by the revenue measure

Voter Survey Results

2009 General Plan Survey


Six-hundred residents were surveyed by phone to provide information on a broad range of issues covered by the General PLan

Presentation of Results

2007 Godbe City Satisfaction Survey


Five-hundred registered voters were surveyed by phone to assess resident perception of the direction the City was taking, rate the importance and satisfaction of a wide range of City services and facilities and determine preliminary support for a hypothetical revenue measure.

City Satisfaction Survey - 2007





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